Journal of Economic Theory and Econometrics: Journal of the Korean Econometric Society
Home

About this journal
   Aims and scope

   Editorial board

Submit your article

Archive

Search

Journal of Economic Theory and Econometrics
JETEM/계량경제학보/計量經濟學報/JKES
Journal of the Korean Econometric Society

An Empirical Study of the Cosmetics Consumption in Media and Advertizing

Vol.22, No.4, December , 76–98


English Version |  Korean Version
  •   (Kookmin University)

  •   (Yonsei University)

  •   (Kookmin University)

PDF
Abstract  

The marketing survey shows that the Asian women spend more than the European women. We presume that this leads to the differences of the magazine ads with respect to frequency and the size. We collected the cosmetics advertisements in the fashion or woman's magazines published in Korea, Japan, UK, Germany, France and Italy. There are no significant advertising pattern differences among the groups of cosmetics, fashion, accessaries and brands; however, we find more cosmetics ads in Asia than Europe. Asian women's preference of corrective cosmetics makes the firms increase advertisements with two more pages by 14.37 times.


Keywords
   Skincare, Consumption, Cosmetics, Magazine Ads

JEL classification codes
   C4, L8
Links

KCI list
Korean ES
JETEM at SCOPUS

Powered by MathJax